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As consumer behavior around payments evolves at an accelerated pace - catapulted by the Coronavirus pandemic and other factors -- it is important for new entrants in the fintech world to respond to these changing demands. And it starts by picking the right payment network.So what are all of the different solutions available to fintech product companies and how should they navigate the process of picking a network?We’ve broken it down.

Imagine everyday being payday. For employees, no more waiting for the two-week pay cycle to complete; the freedom of deciding when you get paid. For employers, the ability to reduce workplace turnover while providing an essential service.Wouldn’t that be nice? The good news is, an on-demand payments solution is already here and ready for those businesses who want to access it, with significant benefits for employers and employees alike. So, what’s the hold up?

The act of exchanging money for goods and services has been around for thousands of years, but only in the past few decades has it morphed into a complicated web of currencies and payment platforms.

In the past, we’ve been attached at the hip to our method of payment. Whether it was a satchel of gold coins, a wallet of cash, or a card in a sleeve, commerce and trade have always been conducted with the need for contact.

The news is bad, to put it mildly. Coronavirus is impacting nearly every facet of life around the world: cities on lockdown, shuttered schools, wild gyrations in financial markets. In the U.S., we’re only beginning to see the human toll as infection rates rise rapidly.

The past decade has seen a sweeping transformation of consumer behaviors, yet major payments providers have not proportionately reflected this shift. Not until a global pandemic hit did we see a concerted effort by the financial sector to elevate products and services. This era of change has contributed to the rise of fintechs, which now account for 7.1% of all startups globally. We’ve even seen growing investor interest in the fintech space, with the likes of Marqeta estimated to be valued at $4.3 billion after filing its IPO. However, with this rapid transformation arose an entirely new and dangerous risk: tunnel vision.