Consumer loyalty is critical for businesses of all types, but many lack the modern payment infrastructure to truly engage customers with the payment experiences they want. As consumer preferences move closer to cashless and digital-first, gift card offerings must follow suit.
Most traditional incentives and rebate card programs are built around legacy solutions that deprioritize the recipient experience. The result? Old school offerings that end in a heap of unused, fund-filled cards.
Gift and incentive card programs built on static solutions lack the flexibility, control, and real-time fulfillment needed to create impactful programs that scale.